When should you reach out to me?
- For anything related to organizing and managing large events, particularly in sports.
- If you’re looking for connections with potential sponsors.
- For any other issues related to sports marketing.
About me
Hi 👋, I’m Charles, a Sales Business Developer at AMAURY SPORT ORGANIZATION, with over 15 years of experience and expertise in sports marketing and sponsorship for major sporting events like the Tour de France, Dakar, and the Paris Marathon.
My deep understanding of advertiser challenges in the sports world allows me to implement the most suitable activations. I excel in managing the entire value chain of a lasting partnership, from developing comprehensive marketing/sponsorship offers to defining sales strategies, prospecting, negotiating, supporting, and retaining.
My journey has been focused on commercial development for running and cycling events, mainly emphasizing the Tour de France and Paris Marathon, where I’ve been instrumental in partner portfolio loyalty and management.
My background from EDHEC Business School, combined with a passion for sports, event organization, sponsorship, support, loyalty, and a commitment to happiness, defines my professional path.
I could advise on the following topics :
- Event Management: Orchestrating large-scale sports events with efficiency and flair.
- Sponsorship Acquisition: Securing valuable sponsors through strategic proposals and negotiations.
- Sports Marketing: Crafting impactful marketing strategies tailored to the sports industry.
- Fan Engagement: Boosting event attendance and loyalty using innovative engagement tactics.
Share with friends
