Aurélien Guillon ⭐

When should you reach out to me?

• Apparel Brand Strategy: Guide on launch strategies, branding, and positioning, drawing from HORSE PILOT’s success in ethical and innovative practices.
• Entrepreneurial Coaching and Mentoring: I provide guidance on business planning, fundraising, team building, and overcoming entrepreneurship challenges. My insights into online retail, global e-commerce strategies, and digital marketing are especially valuable for early-stage businesses.
• Digital Transformation Expertise: I advise traditional businesses on adopting e-commerce and digital marketing to enhance engagement and sales efficiency.

About me

Hi! I’m Aurélien Guillon 👋, 41, with three kids. From the North of France, I’ve lived in La Ciotat in the South for nearly 20 years, even starting to catch the accent!

I am the co-founder and marketing director of HORSE PILOT, a brand at the forefront of designing technical and ethical clothing for equestrians.

Since October 2010, for over 13 years, I have been integral in creating innovative riding apparel and equipment that serves riders’ needs, available through our online tack shop.

Before Horse Pilot, I spent four years as the deputy director at EVASION YACHTING, known for its expertise in boating since 1965, offering a wide selection of boats for sale and rent, including BAVARIA sailboats and yachts, GREENLINE hybrid boats, and NAUTITECH catamarans.

My academic background includes a Master’s degree from KEDGE Business School, specializing in Commerce & Strategy, and a Bachelor’s degree in International Business from ESEC Barcelona.

I could advise on the following topics :

• Brand Development in Niche Markets: Crafting unique identities for brands in specialized industry segments.
• E-Commerce Strategy for Specialty Products: Maximizing online sales and customer engagement for niche products.
• Sustainability Practices for Modern Businesses: Implementing eco-friendly operations and products in any sector.
• Start-Up Growth Tactics:Scaling early-stage companies with efficient, innovative strategies.
• Digital Marketing in Traditional Industries: Leveraging digital tools to rejuvenate and grow traditional businesses.

To learn more about me, click 👉 here